Client
Commercial Real Estate Developer
Location
Mumbai & Bengaluru
Year
2025
Camera
Canon EOS R5 C
Lens
24mm Tilt-Shift / 35mm f/1.4
An architectural photography campaign for a premium mixed-use development.
The Brief
A leading commercial real estate developer commissioned a photography campaign to market a new mixed-use development across Mumbai and Bengaluru. The brief emphasised the architectural language of the buildings — raw concrete, geometric facades, and the interplay of human scale against monumental structure.
Our Approach
Architectural photography requires an understanding of how buildings change throughout the day as the sun angle shifts and shadows move across the facade. We spent two days per site observing before shooting, identifying the precise times at which each facade showed its best geometry. All exterior work was shot using a tilt-shift lens to correct for converging verticals without post-production manipulation.
The Outcome
The campaign material was used across a multi-crore marketing drive that included outdoor media, project brochures, and digital advertising. The developer subsequently retained us for two further projects.