Client
Confidential — Luxury Automotive Brand
Location
Mumbai
Year
2025
Camera
Sony FX3
Lens
35mm f/1.4 / 85mm f/1.4
A night campaign for a flagship vehicle launch across Mumbai's most iconic urban backdrops.
The Brief
A luxury automotive brand commissioned a night-photography campaign to launch a new flagship model in the Indian market. The brief specified: authentic Mumbai locations, no studio light aesthetic, and a colour palette that referenced the brand's existing global campaign without copying it.
Our Approach
Pre-production took three weeks — location scouting, permit acquisition, and technical testing for the night conditions. We used a combination of the FX3 for cinematic stills and purpose-built LED panels hidden within the frame to supplement ambient light without flattening the environmental atmosphere. Each location was lit to feel discovered rather than produced.
The Outcome
Seventeen final images were delivered and used across OOH, digital, and print placements across India. The campaign ran for four months and the images were repurposed for the brand's social channels internationally.